Nicki Minaj - Racism row over Nicki Minaj Nintendo gaming ad
The commercial for the Wii release Just Dance 2014, which appears to include the N-word, has shocked scores of telly viewers.
Tracks by acts including One Direction and Lady Gaga are on the game, which is aimed at the teen market.
But marketing execs picked Nicki Minaj’s track Starships for the publicity campaign, which has been running for almost a fortnight and is shown in slots before the 9pm watershed.
The short clip includes the lyric “My name is Onika, you can call me Nicki” which is said quickly.
When rapped by the singer, she appears to say the word “n****r”.
After the song was released last year an explicit version went on sale alongside a cleaner version for the star’s younger fans.
The censored version cut out Nicki, 30, saying the racially-offensive line as well as “bitches” and “motherf****r”.
On the official Just Dance 2014 website a series of trailers are available and bosses have chosen to censor the swear words.
The clean version is used by music channels, commercial radio and on compilation CDs including Now 82. But Wii chiefs have used a version that includes the racially offensive line.
Telly babe Caroline Flack does the voiceover for the uncensored ad, which is airing on channels including MTV Dance and E4.
A spokesman for game publishers Ubisoft said they had no comment.
But outraged fans have taken to Twitter to voice their concern over the ad.
One said: “Is it just me, or does the new just dance advert use the ‘N’ word? I’m sure it does in that Nicki Minaj’s song!”
Another said: “Nintendo failing to blank out the ‘N’ word on Nicki Minaj’s ‘Starships’ on Just Dance 2014 ad. Woops.”